SELECTION PROCESS & RESEARCH METHODOLOGY
India’s Most Trusted Brand Awards methodology strives to discover the best & the most trusted brands as per the consumers. Brands shortlisted based on the research could not necessarily be selected based on the sales/turnover/profits of the brand. Selection could also be based on overall quality, features, pricing, discounts, after-sales service, reputation & other such factors of the brand. We follow the most transparent and authentic process of selecting brands. It is the largest multi-format research-based brand platform in India.
The entire research platform was divided into the following levels:-
Level 1:The First level of research was initiated by generating a list of about 1000 brands from all states of India across the service and infrastructure sectors, and 55 sub-categories were drawn up through secondary research using physical surveys via market studies and category-specific brand reports. The list of institutions was prepared using existing listings, rankings and research reports, and other available sources.
Level 2: The preliminary list of 1000 brands was scrutinized on a scale of 1 to 10 (where 1 is the lowest and ten is the highest) and thoroughly examined by our research team on the parameters of Brand Image, Brand Growth, Brand Identity, Brand Leadership, Brand Value, Brand Impact, Brand Innovation, Brand Trust, and Brand Equity.
Level 3: The list of 200 shortlisted brands by the IBC research team was sent to a panel of eminent jury members to be rated on a scale of 1 to 10. (The jury consists of top renowned corporate leaders from various areas such as Business, Finance, Advertising & Media, including an international expert advisor. The identity of all jurors is kept confidential except among the Jury members themselves so as to keep the selection process unbiased.)
Final Level: The consumers across India in more than 50 cities were then asked to vote for India’s Most Trusted Brands via a survey conducted by International Brand Consulting Corporation to “vote for the brands that they trusted most” to best reflect consumer’s choice. 1,52,621 votes were collected, and 100 of the leading brands of India, categorized into 55 industry segments, were shortlisted.
- 20 % weightage was given to the IBC team evaluation
- 30 % weightage was given to the jury scoring
- 50 % weightage was given to consumer votes via survey
Analysis: The cumulative scoring of the IBC team, jury members, and consumer votes was undertaken to finalize the winners of “INDIA’S MOST TRUSTED BRAND AWARDS.”
“If you truly believe that your brand stands out of the array of brands in your industry, it has outperformed its peers, has earned the trust of its consumer and stakeholders, and is on a path of continuous greater success, then nominate your esteemed brand today and be in the race to win this prestigious title of India’s Most Trusted Brand.”
Absolutely No Nomination Charges.
You can self-nominate your brand/business and showcase your success story to the audience across the nation and internationally too. Being a winner of this award, you can deliver a message to upcoming and established brands that nothing is impossible if you have the right vision and determination.
Become an inspiration to others who have been trying to follow their own path to success. Your achievement will tell the world that no matter how small or big your start is, one day, you can also reach the pinnacle. We accept nominations from all types of brands ranging from manufacturing units to service providers from diversified industries.
Nominate your brand today and get the recognition your brand deserves. You can proudly reach out to your consumers with much more confidence and attract a new consumer base with this kind of achievement. Winning this award and using the title and the logo in your marketing and promotional activities will help your brand grow in new dimensions.
Note: Please note that completing this nomination form, while required for award consideration, does not guarantee the Nominee’s inclusion. Inclusion is subject to meeting certain criteria consistent with the mission, objectives, and policies of the IBC Consilium. The information you enter is also subject to editing for style, accuracy, or other reasons.